Exciting news from Regroup! Drum roll please. For the first time since the company launched in 2006, Regroup is unveiling a newly designed logo.
We’ve grown a lot since Joe founded us on the campus of Stanford University nine years ago: we’ve gone from one to 60 employees, increased our number of clients year after year, broadened the industries with which we work and now offer more services than ever — including our recently launched AlertManager App. For these reasons, it was the perfect time to evaluate our company’s brand and logo to ensure it was in sync with who we are today and where we are going. After months of careful consideration, we chose a new logo that represents our commitment to emergency messaging and mass notification, but with a more modern look that captures the company’s future direction.
The new logo features the company name in the same Twentieth Century Bold typeface we used before, but in a more modernized presentation, in gray with three red alert signals coming out of the letter “P”. This sans serif font lends a fresh, casual and austere feel – all while maintaining a geometrical, clean-cut design.
Over the right side of the logo, the red alert symbol is representative of the work Regroup proudly does: disseminating important messages. The three waves are seamlessly integrated into the “P” resembling Regroup’s ability to integrate with existing systems and databases. And the color red, traditionally signifying warning, represents the urgency of messages carried by emergency notification systems.
Our new design and upcoming branding objectives reflect the direction the company is headed: innovating and always improving. The new logo will soon begin appearing on banners, business cards, social media and other company materials, replacing the green and black logo used before.
The task in the upcoming weeks will be to update all our marketing collateral: business cards, social media, websites, etc. with the new logo. Changing a logo takes some time, so you may still see both versions for a little while.
If you have used the Regroup logo in any of your marketing materials, please assist us in updating them. You can contact firstname.lastname@example.org for the new files. Thank you for your continued support.