Emergency Notification System Pricing – How to Compare 6: Opt in/Opt Out and Website Integration

 Getting to the bottom of emergency notification system pricing and understanding the likely costs and benefits offered by different providers is not easy. Getting it wrong can not only cost more over the life of the contract, but could also delay incident recovery and ultimately, cost lives.

This is the sixth in a series of articles about some of the features that can significantly affect the total cost of an emergency messaging system, but which can also be difficult to understand.

In this article we will address a number of linked issues that all influence the degree to which your target audience will “buy into” the system.

These include:

Simple Website Integration:

A good emergency notification system will not only automatically post emergency messages to your website, but will also allow users to easily access and update their own contact information from a website link. If these are not included in a prospective provider’s bid you run the risk of information having to be updated manually by your own staff, adding costs as well as the risk that details might not be correct when they are needed.

Group Messaging:

During an emergency, there will inevitably be times when you want to send different messages to different groups. You should check that any prospective provider allows sufficient groups to be set up, and that individuals can be assigned to multiple different groups to allow for specific circumstances. This is particularly important if there is any prospect of utilizing the emergency notification system for broader purposes (routine notifications, or school sports results etc).

Opt-in and Opt-out:

It’s important to be able to send messages to everyone in your network when emergencies occur. If you propose using the system for non-emergency messages, you need to allow users to opt in or out of receiving messages (about the basketball team, Latin homework, sales promotions etc.), or run the risk of information overload and the important messages being ignored.

What all these features have in common is increasing willingness to buy into the system and know that messages received through it are either of interest of importance.

Over the next few weeks, we will continue to share new articles focused on some of the other features you should consider when pricing an emergency or mass notification system.  To read the first article in this series, go to Understanding Emergency Notification System Pricing. To read the second article in this series, go to Understanding Emergency Notification System Pricing 2: Limited vs Unlimited Messaging. To read the 3rd, go to Understanding Emergency Notification System Pricing 3: Limited vs Unlimited Contacts/Users and Admins. To read the 4th, go to Emergency Notification System Pricing – How to Compare 4: Integrations. To read the 5th, go to Emergency Notification System Pricing – How to Compare 5: Media Delivery Methods.

To learn more about Regroup’s Emergency Notification System pricing and how the system’s flexibility and inclusive features can help you solve all your communications needs, register for a free online demonstration or talk to a Regroup Communications Consultant today at 775-476-8710.