Schenectady County Community College - Student to Career (S2C)
sunysccc-student-to-career-s2c-@regroup.com
Your Personal Marketing Strategy
You probably don't have a strategy....but your daily habits tell a different story. In my 20+ years in working with community members on their career and employment strategies, it's often the case that their personal communication style is the main factor holding them back from opportunity.
If you ask people in your family, social and business networks to describe you and the unique talents you have to offer, you may hear mixed results or receive examples of similar behaviors you exhibit on a daily basis. Are their comments mostly positive, negative or indifferent? If it's anything but positive, you're digging a hole that's hard to get out of.
Ways to reposition yourself for opportunity could include the following:
- Identify your Mindset (ie: is the glass half-full or half-empty). Studies have shown that those who see themselves and their world with positive regard, tend to attract opportunities more often. Few people like to be around those who are always in a rut. Work with a career specialist or counselor to see how your thought patterns help or hinder your connection with others.
- Listen with Intention. Many people can't wait to blurt out their opinion on any subject no matter if they're knowledgeable on the issue or not. They tend to interrupt others and stop listening because of their own need to speak their own mind. Change this habit if you notice yourself doing this. Take time to listen to and appreciate what people have to say and then respond with supportive and related information that encourages positive dialog. Practice listening twice as much as you speak - people like being heard. Remember, there's a reason you have two ears and only one mouth.
- Walk Your Talk. Saying what you want is easy - taking action on it is what people respect. If you say you want to pursue a job or a career in "X", then develop a plan using the resources around you. In this era of technology and social networking, there's no reason that you can't start establishing knowledge and experience in any field. Ask for assistance and then act on it.
- Communicate Professionally. 70+% of high school graduates do not have the reading, writing and math skills employers expect. In order to be considered for higher level opportunities, you must show proficiency in your ability to communicate in writing. This starts with a great cover letter and resume. Most candidates are screened out in the first 10 seconds upon reading their application information. Know your audience and then communicate in a professional manner using proper grammar, accurate spelling, and an efficient format that addresses your point.
- Elevator Speech. At any moment, someone may ask you "what's new with you?", "What do you want? or "How can you help me?" Are you ready to respond with information that could help generate a new opportunity or move you closer to your goals? If not, start working with a career specialist to be ready for that next conversation or interview.
Submitted by: Robert Frederick, Coordinator, Career & Employment Services, SCCC
Started by Robert Frederick (Schenectady County Community College) at 12:03pm Sep 04, 2009 (permalink)
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